Privacy policy

Privacy Policy

Effective Date: 28 July 2026

At Pretty Reckless Vape Co. ("we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, create an account, or purchase products from us.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

Personal Information

  • Full name

  • Email address

  • Mobile phone number

  • Billing address

  • Shipping address

  • Date of birth (where required for age verification)

Order Information

  • Products purchased

  • Order history

  • Payment status

  • Delivery information

Technical Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Cookies and similar technologies

2. How We Collect Your Information

We collect information when you:

  • Create an account

  • Place an order

  • Contact customer support

  • Subscribe to our newsletter

  • Enter competitions or promotions

  • Complete forms on our website

  • Browse our website through cookies and analytics tools

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Verify your age where required

  • Process payments

  • Arrange delivery

  • Communicate about your orders

  • Respond to enquiries

  • Improve our website and services

  • Detect and prevent fraud

  • Comply with legal obligations

  • Send marketing communications where you have consented or where permitted by law

4. Payment Information

Payments made through our website are processed securely by trusted third-party payment providers.

Pretty Reckless Vape Co. does not store your full debit or credit card details on our servers.

5. Sharing Your Information

We may share your personal information with trusted third parties only where necessary, including:

  • Payment service providers

  • Courier and delivery companies

  • Website hosting providers

  • Marketing service providers

  • Professional advisers

  • Government authorities where required by law

We do not sell, rent, or trade your personal information to third parties.

6. Cookies

Our website uses cookies and similar technologies to:

  • Remember your preferences

  • Improve website performance

  • Analyse website traffic

  • Enhance your shopping experience

  • Support website security

You may disable cookies in your browser settings; however, some features of the website may not function correctly.

7. Marketing Communications

If you subscribe to receive promotional communications, we may send you:

  • Special offers

  • Product launches

  • Promotions

  • News and updates

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

8. Protecting Your Information

We take reasonable technical and organisational measures to protect your personal information against:

  • Unauthorised access

  • Loss

  • Theft

  • Misuse

  • Alteration

  • Disclosure

While we strive to protect your information, no method of internet transmission or electronic storage is completely secure.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Complete your transactions

  • Comply with legal and tax obligations

  • Resolve disputes

  • Enforce our agreements

Once no longer required, your information will be securely deleted or anonymised where appropriate.

10. Your Rights

Subject to applicable law, including POPIA, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of personal information where legally permissible

  • Object to certain processing activities

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with the relevant regulatory authority

To exercise these rights, please contact us using the details below.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

12. Children's Privacy

Our products are intended for persons 18 years of age or older.

We do not knowingly collect personal information from anyone under the age of 18. If we become aware that such information has been collected, we will take reasonable steps to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

The updated version will be published on our website with the revised effective date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Pretty Reckless Vape Co.

📧 Email: info@prettyrecklessvape.co.za

🌐 Website: https://prettyrecklessvape.co.za/

📍 Location: Alberton, Gauteng, South Africa

15. Information Regulator (South Africa)

If you believe your personal information has been processed unlawfully, you have the right to lodge a complaint with the Information Regulator (South Africa).

Website: https://www.justice.gov.za/inforeg/

Email: inforeg@justice.gov.za